Three new content marketing initiatives in Asia take very different routes to the same destination – branding in the guise of entertainment in a world where attention spans are shorter and consumer habits change faster than ever.

Some Asian programming travels better than others, but almost all content these days is travelling further than it used to thanks to streaming platforms and greater opportunity for exposure, a healthier appetite for experimentation by programmers, who in turn are encouraged by more diverse user e

India and Korea topped Asia’s list of content big spenders in the year to end December 2017, driving the largest investment increases in seven major markets, according to Media Partners Asia’s (MPA) latest content study, Asia Video Content Dynamics 2018.

A+E Networks flies the flag for branded content in Asia this quarter with season three of the Caltex-based reality show, Celebrity Car Wars.

By the beginning of July, two true and original Singapore stories had a new place in the video universe.

OTT platforms have sent demand for localisation services soaring across markets and genres.