From record-breaking dramas to award-winning documentaries, Media Prima showcases Malaysian stories that resonate at home and shine abroad.       

Media’s dirty secret? Nearly half of all viewers are already planning their exit. With 47% churning annually whilst linear TV bleeds viewers at an eye-watering 13.2% per year, the industry is haemorrhaging $48 billion annually.

Creators can hold their noses until they die at cheesy scripts and over-the-top drama... but microdramas aren’t going anywhere but centre stage.

No title, theme or storyline seems too salacious in the current microdrama boom. Growing alongside the slate of headline grabbers is a move towards shows that keep their clothes on. 

Bamboo Network is a frontrunner in serialised micro-reality, with hits such as "The Bedmate Game: Sharehouse" and "Eluvator". Dabin Chung, CEO of the Seoul-based production house, talks about trends, scale, IP and creating an ecosystem of co-growth.       

Maggie Kang, the creator and director of Netflix’s most popular movie ever, talks about Korean culture, mythology, demons, music and the opportunity to create a new kind of female superhero.