Hopes for Thai drama series regional/international potential have never been higher. In Thailand though, premium Korean TV series are nowhere near to being beaten. 

When it comes to content investment in seven Asian markets in 2025, Korea leads with 46.6% of the US$14.8 billion total. India is second with 33.8%. The other five markets split the approx 20% balance, Media Partners Asia says.

As homegrown platforms compete more heavily for Thai viewers, local audiences still have to come first. And at the same time, no one is giving up on the idea that a good story travels.

Utopai Studios’ new APAC president, Hyun Park, talks about budgets, backing and the fledgling studio’s plans for Asia. 

Indonesian streaming platform Vidio has opened its doors to a new customised vertical video environment in partnership with microdrama app ReelShort. Chief content and strategy officer Mark Francis talks about the one-of-a-kind approach.