Indra Suharjono, co-founder of i.e. Entertainment and one of the most influential names in Thai content distribution, joins ContentAsia On Air for a no-BS conversation about where Thailand's industry is headed.

 

“To ensure NBCUniversal’s content reaches audiences in ways that are both locally relevant and commercially effective, we are taking a dual approach: building strong, long-term licensing partnerships with leading platforms across each market, and expanding our portfolio of branded destinations —

Thai writer/director Mui Aticha Tanthanawigrai carried “ThamePo Heart Skips a Beat” in her pocket for five years before the series finally found a home at GMMTV. The wait was worth it.

"Fewer commissions and tighter budgets are driving a sharper focus on strong, proven IP that can deliver across platforms, monetisation models, and stand out in a crowded market. Collaboration is becoming even more central, from funding and production to marketing and international rollout.