Asian continued to flex its storytelling muscle in 2023. 2024 could be tougher, but the storytelling skills gained as the premium space expands? Those can’t be rebottled.

2023 was a year of high drama, with relationships all over the map, some wins & turnarounds, and a few decisions that mean the universe is changed forever. The question for 2024 is what this world might look like.

Asia's formats biz today is nowhere near the volume of its heyday in 2017/8. As 2023 closes, it looks like the drop from last year will be about 20%. But that’s not the whole story. 

Rights holders/distributors talk about this year’s most significant trends in Asia Demand for Asian content is on the rise across the region, distributors have told ContentAsia ahead of this year’s ATF market in December. 

Media execs with Asian businesses share their biggest business hope for 2024 “To broaden the distribution of Thai dramas to additional countries, thereby strengthening Thailand’s soft power on a global scale.”

Years after her best friend Chun died on a mountain in Nepal during a trekking trip with boyfriend Yueh, director Lo Yi-shan returns to the scene to honour the promise Chun and Yueh made while trapped on a ledge. Chun died three days before rescue teams reached them.