Vietnam is spreading the digital love across more platforms and periods than other Asian markets, giving China’s Mango TV more attention and resurfacing 2018 Chinese drama, "Story of Yanxi Palace" (streaming on iQiyi), according to the latest demand info from data analytics platform Parrot Analytics.
But overall demand for titles in Vietnam compared to average shows in the country is largely in single digits. Only two titles – HBO’s "The Last of Us" and Japanese anime series "One Piece" – crossed the double-digit demand mark.
In China, Malaysia and Thailand, for example, demand for all titles on the overall top 10 this year has been more than 10x – and in China’s case rising to 30.85 for "Alice in Borderland" – above the average show in the country.
Although local titles showed up, headed by the Vietnamese version of Korea’s "Running Man", HBO’s "The Last of Us" topped demand in Vietnam for the week, followed by Japanese anime series, "One Piece".