NEWS
Vidio countdown to zombie release; 8 Nov premiere for Screenplay Films’ “Zona Merah”
30 September 2024
When Vidio released a teaser for new Screenplay Films’ series "Zona Merah", the Indonesian streaming platform looked like it may have unleashed more than a race against time to escape a zombie-infested red zone.
Two days after movie review influencer site WatchmenID commented on the September teaser, the clip of what could be Indonesia’s first zombie series (that anyone can remember) to air had 400,000 views on X, rising 30% to 520,000 views in 11 days – all organic.
The series creators were over the moon at the more than 1,000 comments about the teaser on channels like USS – Feed, particularly since zombies are pretty much an untested phenomenon among audiences in Indonesia.
The approach taken to the teaser – holding back story details in order to drive curiosity and awareness ahead of the trailer – was another gamble among audiences more familiar with traditional formats.
Announced at the beginning of this year, "Zona Merah" premieres on Vidio on 8 November.
The eight-part series is about a journalist and a female laborer who unite to uncover the truth that will bring down a corrupt governor as the rapidly multiplying universe of the ‘undead’, guided by the sense of smell, close in.
In creating their own version of the global zombie phenomenon, filmmakers tapped a range of local icons, from fruit to mayit.
"Zona Merah" was written and directed by Sidharta Tata with Fajar Martha Santosa and stars Aghniny Haque, Maria Theodore, Andri Mashadi, Lukman Sardi, Haru Sandra and Devano Danendra.
Blending true crime (a mayor who kept prisoners in a dungeon under his house) with urban legend, Tata said the series “marks a new leap in my creativity as a director and writer”.
"Zona Merah" is part of a strategy from Vidio’s chief content and strategy officer, Mark Francis, to build out “zones of interest” among Vidio’s paying subscriber base.
While there’s no “secret sauce”, Francis believes “there are certain common ingredients and the k...
When Vidio released a teaser for new Screenplay Films’ series "Zona Merah", the Indonesian streaming platform looked like it may have unleashed more than a race against time to escape a zombie-infested red zone.
Two days after movie review influencer site WatchmenID commented on the September teaser, the clip of what could be Indonesia’s first zombie series (that anyone can remember) to air had 400,000 views on X, rising 30% to 520,000 views in 11 days – all organic.
The series creators were over the moon at the more than 1,000 comments about the teaser on channels like USS – Feed, particularly since zombies are pretty much an untested phenomenon among audiences in Indonesia.
The approach taken to the teaser – holding back story details in order to drive curiosity and awareness ahead of the trailer – was another gamble among audiences more familiar with traditional formats.
Announced at the beginning of this year, "Zona Merah" premieres on Vidio on 8 November.
The eight-part series is about a journalist and a female laborer who unite to uncover the truth that will bring down a corrupt governor as the rapidly multiplying universe of the ‘undead’, guided by the sense of smell, close in.
In creating their own version of the global zombie phenomenon, filmmakers tapped a range of local icons, from fruit to mayit.
"Zona Merah" was written and directed by Sidharta Tata with Fajar Martha Santosa and stars Aghniny Haque, Maria Theodore, Andri Mashadi, Lukman Sardi, Haru Sandra and Devano Danendra.
Blending true crime (a mayor who kept prisoners in a dungeon under his house) with urban legend, Tata said the series “marks a new leap in my creativity as a director and writer”.
"Zona Merah" is part of a strategy from Vidio’s chief content and strategy officer, Mark Francis, to build out “zones of interest” among Vidio’s paying subscriber base.
While there’s no “secret sauce”, Francis believes “there are certain common ingredients and the key is to make that fresh whilst keeping it familiar”.
This means “you’ve got to weed out the ingredients that are irrelevant... And then you combine the rest in different and unique ways. So, I would say there are ingredients and we’re getting better at identifying what those are”.
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