10 ViacomCBS Media launches free-to-air linear channel, 10 Shake, later this year targetting a broad audience with an “escapist television” schedule that covers everything from SpongeBob SquarePants and Bubble Guppies to The Late Late Show with James Corden and a slate of movies, including The Hunger Games 1 and 2.

The 6am to 6pm schedule targets children, switching to adults under 50 in the evening.

Screen Producers Australia (SPA) used the launch announcement to call on the government to resurrect quotas suspended in 2020 because of Covid-19 containment measures.

“The lack of clarity regarding quota requirements for 2021 is heavily distorting the market for this content, and throwing doubt over projects which were well developed and ready to be greenlit,” the SPA said.