Media Prima’s TV3 returns the local adaptation of Korean entertainment reality format, "I Can See Your Voice", for a seventh season this weekend, building on a property that has delivered cumulative 14 million free-TV viewers over six seasons. 

The 11-episode "I Can See Your Voice Malaysia" premieres on the country’s leading free-TV/broadcast network on Sunday, 23 June, at 9pm, with a simultaneous streaming debut on Media Prima’s revitalised Tonton platform.

Season six hosts, Izzue Islam and Shiha Zikir, are back, with an entirely new group of permanent panelists, new producer Ikha Arnisya, an expanded group of guest artists to include actors and comedians, as well as the introduction of four themes – horror, Bollywood, rock and retro. 

The set up and stage are also all-new, and some participants will take to the stage as duos.

Last season’s executive producer, Jamil Bin Hassan, continues to lead season seven.

TV3 is promising an “even noisier” season, sponsored by telco, CelcomDigi. 

If the contestant who makes it to the final round is an impersonator, he will win a cash prize of RM3,000/US$636. While real singers may have the opportunity to join Alternate Records & Talents and record singles with famous composers.

Guest artists this season include Sharif Zero, Chacha Maembong, Amy Mastura, Janna Nick and Khai Bahar.

"I Can See Your Voice Malaysia" is among a raft of entertainment programmes that has built Media Prima’s loyalty in this space.