This month’s Thai shocker put exclusive Premier League/FA Cup football rights for up to six seasons in new hands in a deal that could be valued at US$560 million.

The exclusive agreement for three seasons could be extended to six seasons by 1 December for Thailand, Laos and Cambodia with a total transaction value of THB19,167 million. The acquisition includes a clips package. 

Jasmine outbid True, Thailand’s long-time Premier League home.  

In terms of Thai Stock Exchange rules, Jasmine International, which operates JAS TV/3BB GIGATV (formerly Three BB TV), has appointed Avantgarde Capital as an independent financial advisor to provide an opinion on the Premier League and FA Cup Broadcast Transaction. 

A shareholders  meeting will be held on 7 January to consider/approve the transaction. 

The acquisition is expected to be finalised in early 2025.