Indonesia’s Telkomsel has launched micro-drama/vertical video+data packs for between Rp22,200/US$1.40 and Rp77,700/US$4.80 in collaboration with local short-video streaming platform, FlexTV. 

The premium pack offers 140,000 micro-drama episodes and includes a 6GB special data quota. 

A lower-tier pack, involves the purchase of 500 “coins” and offers 3GB of data. 

Announcing the new packs, the listed telco said the micro-drama market in China grew by 268% in 2023, with a market value of RMB37.39 billion/US$5.3 billion, and forecasts of RMB100 billion by 2027. 

The micro-drama slate will include a wide range of genres and titles, including Love by Confinement, The Bride of The Wolf King, Mr. Williams! Madame is Dying, and The Security Guard is a Trillionaire.