Singapore broadcaster Mediacorp has upped its support for the annual President’s Challenge charity drive, launching nationwide fundraising initiatives ahead of a two-hour live extravaganza on Sunday, 6 October headlined by Irish boy band Boyzone’s Ronan Keating.

This year’s campaign includes a series of on-ground events, the first “challenge walkathon”, and a “phygital” interactive experience, in which contributors will be able to customise virtual stars to mark their donations.

Mediacorp’s flagship fundraiser “President’s Challenge Night 2024” will be hosted by Steven Chia and Mediacorp radio station CLASS 95’s Yasminne Cheng, with performances by local icon Rahimah Rahim, girl group Gigi Girl’s former lead singer Deborah Choi, Bhaskar’s Arts Academy, a drone football match featuring local artistes, and nine-year-old violin prodigy Travis Wong.