Singapore Tourism Board (STB) is backing the creation of a multi-genre slate across Warner Bros Discovery (WBD) properties, kicking off a new three-year original content partnership deal with HBO Asia Original food series, “Food Affair with Mark Wiens”.

The series promises to “take audiences on a gastronomic journey through Singapore’s rich and diverse dining scene”.

Premiere dates have not yet been announced.

The alliance announced today spans the creation of original entertainment and lifestyle content and joint marketing “to spotlight and inspire travel to destination Singapore”.

“The partnership leverages WBD's expertise in storytelling and global distribution network to entertain audiences through reimagined perspectives of the city,” the companies said in today’s announcement.

The MoU signed commits to “original localised stories spanning a variety of genres – from scripted formats like drama serials and animation, to reality-based productions such as mini-documentaries – to showcase Singapore globally”.

Clement Schwebig, WBD’s Singapore-based president/MD for India, SE Asia and Korea, said in the announcement that the strategic partnership with STB would create original shows that “will bring to life the people, culture and spirit that make Singapore unique as a destination, delivering impactful stories to local and international audiences”.