A+E Networks’ linear Lifetime channel continues to be a safe and steady haven in Southeast Asia for titles from the U.S. mothership, which continues to provide a large proportion of the shows on the linear schedule in Asia.
Mixed in with these is a strong supply of Network 10 Australia’s "MasterChef Australia", stripped across two evening slots on weekdays, with omnibus broadcasts on weekends.
The channel also picks from Lifetime’s growing list of unscripted Korean productions, such as "We", Cycle", "Where Is My Destination", the second season of "Oops, We Forgot Your Order" and "Fixer Upper".
The genre mix is consistent month to month – Lifetime original movies, culinary, housing, relationships and unscripted Korean titles. All are first-run and exclusive in Asia.
Lifetime original movies – the only movie titles that the Asia channel acquires – are a key differentiator for the Asia service, channel programmers say. Movies premiere on Wednesdays, repeated on the following Sunday. Other Lifetime Original Movies air at 9.55pm.
Series permieres on weekdays – typically at 8.30pm before the movies – with stack repeats on weekends. Premieres are available for catch-up the day after broadcast.
In line with industry trends, Lifetime channel scheduling is as simple as possible for easy audience recall.