NEWS
ScheduleWatch: HBO Southeast Asia, Warner Bros Discovery builds rather than abandons linear, channel/streaming platforms co-exist
17 April 2023
Warner Bros Discovery’s (WBD) HBO Asia has built on rather than abandoned its flagship linear service, adding day-and-date/simultaneous releases of original series at the same time across all its video services – including streaming platform HBO Go – in Southeast Asia.
“We’re focused on maximising audiences for HBO content,” WBD programmers say.
HBO Original series – including tentpole titles such as "The Last of Us", "Succession" and "House of the Dragon" – are broadcast at the same time and day as the U.S. on the commercial-free local HBO linear channel as well as on Asia-only regional streaming platform, HBO Go.
HBO Go, which carries additional titles, is available in Southeast Asia, Hong Kong and Taiwan. The line-up includes originals from Cartoon Network, HBO Max and Warner Bros, along with local Asian series and movies.
For now, there’s no confirmation of when HBO Go will migrate to the WBD’s new streamer, Max, scheduled to launch in the U.S. on 23 May. International launches are scheduled for 2024.
HBO Asia’s movie slate involves first-run movies from several studios, including Warner Bros., Universal and Paramount.
The channel also airs critically acclaimed movies acquired from additional distributors, such as "Everything Everywhere All At Once" and "Moonfall".
For the week of 17 April, four HBO Original series air on Monday and Tuesday mornings (same time as the U.S.) from 9am, with a same day encore at 10pm for prime-time audiences in Asia.
New episodes of the final seasons of "Succession" and "Barry" air on Monday, followed by "Rain Dogs" and "Perry Mason" S2 on Tuesday.
New Hollywood blockbusters air on Saturday nights, mostly at 9pm but sometimes at 10pm.
“This long-standing slot has established a strong audience base,” WBD says.
Titles in this anchor slot include "Top Gun: Maverick", "Jurassic World Dominion", "Ambulance" and, for the Hari Raya holiday weekend, the latest installment of animated franchise, "Minions: The Rise of Gru" (...
Warner Bros Discovery’s (WBD) HBO Asia has built on rather than abandoned its flagship linear service, adding day-and-date/simultaneous releases of original series at the same time across all its video services – including streaming platform HBO Go – in Southeast Asia.
“We’re focused on maximising audiences for HBO content,” WBD programmers say.
HBO Original series – including tentpole titles such as "The Last of Us", "Succession" and "House of the Dragon" – are broadcast at the same time and day as the U.S. on the commercial-free local HBO linear channel as well as on Asia-only regional streaming platform, HBO Go.
HBO Go, which carries additional titles, is available in Southeast Asia, Hong Kong and Taiwan. The line-up includes originals from Cartoon Network, HBO Max and Warner Bros, along with local Asian series and movies.
For now, there’s no confirmation of when HBO Go will migrate to the WBD’s new streamer, Max, scheduled to launch in the U.S. on 23 May. International launches are scheduled for 2024.
HBO Asia’s movie slate involves first-run movies from several studios, including Warner Bros., Universal and Paramount.
The channel also airs critically acclaimed movies acquired from additional distributors, such as "Everything Everywhere All At Once" and "Moonfall".
For the week of 17 April, four HBO Original series air on Monday and Tuesday mornings (same time as the U.S.) from 9am, with a same day encore at 10pm for prime-time audiences in Asia.
New episodes of the final seasons of "Succession" and "Barry" air on Monday, followed by "Rain Dogs" and "Perry Mason" S2 on Tuesday.
New Hollywood blockbusters air on Saturday nights, mostly at 9pm but sometimes at 10pm.
“This long-standing slot has established a strong audience base,” WBD says.
Titles in this anchor slot include "Top Gun: Maverick", "Jurassic World Dominion", "Ambulance" and, for the Hari Raya holiday weekend, the latest installment of animated franchise, "Minions: The Rise of Gru" (Saturday, 22 April).
Movie slots across the rest of the schedule are a mix of first-run and library titles spread across genres to cater to different audience segments.
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