Japan’s Nippon TV has appointed veteran TV exec Satoru Hiramatsu as managing director of global content business. 

He replaces Mikiko Nishiyama, who is now executive advisor of global strategy headquarters.

Hiramatsu, previously from Nippon TV’s linear and streaming programming division, will now report directly to Yuzo Kuwahara, Nippon TV’s operating officer and president of content business.

In his new position, Hiramatsu will oversee the global content sales and promotion team responsible for IP such as "Dragons’ Den"/"Shark Tank", "Old Enough!" and "Mother". 

In this week’s announcement, Hiramatsu said that while several of Nippon TV’s formats had garnered international acclaim, “Nippon TV still holds a wealth of equally creative formats and ideas that have yet to be fully introduced to the world”.

Hiramatsu has held various roles at Nippon TV over more than two decades, including as a news producer, in advertising sales and content marketing. 

Prior to his new position as MD of global content business, he was responsible for determining Nippon TV’s broadcast schedule at the programming division, including the programming and launch of new programmes.