Netflix slashed subscription fees for its basic plans from between 20% and 46% across five markets in Southeast Asia in Feb.

Basic plan pricing dropped in Thailand, Indonesia, Philippines, Malaysia and Vietnam. Standard plan rates were also cut in Indonesia and the Philippines. The new prices rolled out on 21 Feb.

The biggest cuts were in Indonesia and Vietnam. In Indonesia, the basic plan was cut by 46% from IDR120,000/US$7.80 to IDR65,000/US$4.20.  IDR33,000/US$2.15 was shaved off the standard plan for Indonesian consumers, which saw their fees cut from IDR153,000/US$9.99 to IDR120,000/US$7.80. 

In Vietnam, the new basic plan price is VND108,000/US$4.60 a month, 40% down from VND180,000/US$7.60.

In Malaysia, the basic plan rate was cut 20% to RM28/US$6.25, down from the original RM35/US$7.80. 

Thai subscribers are now paying THB169/US$4.85 for the basic plan, down 39% from THB279/US$8. 

The new rate for the basic plan in the Philippines is Ps249/US$4.50, down 32.5% from the previous rate of Ps369/US$6.70, while the standard plan dropped 13% from Ps459/US$8.40, to Ps399/US$7.30. 

The cuts in Asia were part of a rework of rates in 30 countries as streaming competition and entertainment choices intensify. These are not Netflix’s first downward price adjustments in Asia.  In December 2021, Netflix slashed prices in India, introducing an even lower-priced mobile plan for Rs149/US$1.96 a month – a 25% discount on previous pricing – and slashing its basic plan by 60% to Rs199/US$2.62 a month.