Netflix added 1.43 million paying subscribers to its Asia Pacific base in the third quarter of this year, ending September at 36.23 million – 23% up year on year – but with its lowest average revenue per member (ARM) in 12 months.

APAC revenue for the quarter was US$889 million, a 19% increase excluding foreign exchange.

Netflix attributed the drop in ARM partially to its lower cost plans in India, but said this was offset by higher ARM in Australia and Korea.

Astory’s “Extraordinary Attorney Woo” was among five titles streamed during the quarter that Netflix listed as among its most watched series and films of all time.

Korea’s “Carter”, with 65 million hours viewed, was one of the platform’s two biggest non-English films for the quarter and is now the ninth most popular non-English film ever.

Three APAC markets – Australia, Japan and Korea – are among the global ad-supported services Netflix rolls out in November.