Netflix has added A-lister-driven romcom to its post-2025 slate, casting Blackpink’s Jisoo opposite Seo In-guk ("Doom at Your Service") in the story of webtoon producers who find love via the virtual universe.  

Directed by Kim Jung-sik ("No Gain No Love"), "Boyfriend on Demand" (working title) “blends the relatable challenges of daily work life and a never-before-seen virtual reality dating subscription programme”, according to Netflix publicity material released this week. 

Jisoo stars as exhausted webtoon producer, Seo Mi-rae, who escapes reality through a subscription-based virtual dating simulation programme, where she meets the boyfriend of her dreams. Seo In-guk plays Park Kyeong-nam, Mi-rae’s colleague and rival webtoon producer. 

The new series was announced on Thursday (20 Feb), about 10 days after Netflix unveiled "Show Business" (working title) set against Korea’s entertainment industry in the 1960s and 1980s, which came a week after the streamer showcased the 37 Korean originals on its 2025 slate, including 21 drama series. "Show Business" stars Song Hye-kyo ("The Glory") and Gong Yoo ("Squid Game").   

Korean drama continues to dominate Asia’s presence on Netflix’s global non-English TV top 10.