Veteran India production exec, Nachiket Pantvaidya, will lead Sony Pictures International Productions’ (SPIP) in India as the company looks at producing/releasing its biggest local slate for the Indian market over the next two years. 

The announcement of his appointment as India GM, SPIP – India, was made today (18 June) by Shebnem Askin, EVP, creative production and head of SPIP, the local-language production arm of Sony Pictures Entertainment’s Motion Picture Group.  

Pantvaidya, who retains his role as CEO, Sony Entertainment Talent Ventures, will work alongside Shony Panjikaran, GM and head of Sony Pictures Releasing International, India.

In today’s announcement, Pantvaidya talked about the redefinition of movie-making parameters across both business and creative in India. 

He said the company was “aiming to scale our output to not only match audience expectations, but also to ensure that the right cohorts get to see the movie of their choice on the distribution medium of their choice”.

Pantvaidya has worked for Balaji Telefilms, Sony Entertainment Television, Star Plus and Fox Television Studios, among others.