Global kids brand, Moonbug Entertainment, and Sri Lanka’s largest pay-TV platform, Dialog Television, launched the first 24/7 Moonbug Channel in Sri Lanka today (10 Feb). 

The new channel adds more than 600 episodes of Moonbug’s best-known characters to Sri Lanka’s subscription TV environment. Titles include "CoComelon", "Little Angel", "Blippi" and "Little Baby Bum". 

The deal was driven out of Moonbug’s APAC HQ in Singapore by Yasmin Zahid, Moonbug Entertainment’s head of distribution and brand partnerships, and announced with Dialog Axiata’s group COO, Lim Li San.

Dialog Television is part of the Colombo-listed Dialog Axiata PLC, which delivers mobile telephony and high-speed mobile broadband services to a subs base of more than 20 million Sri Lankans. 

Today’s announcement tops a string of firsts for Moonbug in Asia, including the December 2024 deal with Singapore’s Mediacorp to develop the first Singapore edition of pre-school educational series, "Blippi". The 20 x 11-mins show is scheduled to release in July this year with Clayton Grimm, who plays Blippi in the U.S., helming the Singapore version.

The collaboration builds on a content deal inked between Mediacorp and Moonbug Entertainment in May 2023 for close to 80 hours of children’s programming – including "Blippi" – to be delivered via Mediacorp’s digital video platform mewatch and free-to-air TV channel okto on 5.

The Mediacorp deal followed the November 2024 launch of the first "Blippi & Friends" channel in Asia in partnership with Malaysian platform, Astro. Astro offered a free preview of the new channel until the end of January 2025; the channel is now available as part of Astro’s kids pack.