NEWS
Mipcom 2024 delegates down, countries up; market closes with resilience beating back industry doom
24 October 2024
Just over 10 500 delegates from 110 countries attended the 40th anniversary edition of the annual Mipcom market in Cannes this week, a drop of about 500 – just under 5% – from last year’s reported figures but an increase of 10% in the number of countries represented as well as exhibitor companies.
Resilience overtook doom among distributors, who continue to report a burgeoning openness to partnerships, flexible business models, and a necessary commitment to innovation.
Lucy Smith, director of Mipcom Cannes and Mip London, echoed delegate sentiment, saying in her closing briefing on Wednesday afternoon that “the economic challenges faced are real and lasting, audience behaviours don’t revert but they do evolve. I believe the industry is resilient, it regenerates”. She said there were “strong signs of that renewal” at Mipcom.
Korea and Japan took their usual lead, with government-supported formats, kids and drama showcases, while India and China packed country pavilions on the market floor.
New this year were Japanese companies Yoshimoto Kogyo, market first-timer Abema and Toei stepping up its public profile.
TV Asahi secured its own spot in the limelight talking about its Japanese-Indian animation coproduction, “Obocchama-kun”, with India’s Green Gold Animation for Sony Yay channel.
As this year’s 40th anniversary edition of the annual market drew to a close, Smith said delegates included 3,240 buyers, led by the U.S., and followed by the U.K., France, Germany and Spain.
110 countries were represented at the market overall, an increase from last year’s 100.
Ten of the countries were new this year, including Egypt, Malaysia, Nigeria and Qatar, according to figures released in Cannes yesterday afternoon.
347 companies exhibited this year, up from 320 last year, including 34 country pavilions.
73 companies debuted with stands, many from tech-led sectors.
About 1,000 delegates from 62 countries attended kids’ market, Mipjunior.
Next year’s Mipcom runs f...
Just over 10 500 delegates from 110 countries attended the 40th anniversary edition of the annual Mipcom market in Cannes this week, a drop of about 500 – just under 5% – from last year’s reported figures but an increase of 10% in the number of countries represented as well as exhibitor companies.
Resilience overtook doom among distributors, who continue to report a burgeoning openness to partnerships, flexible business models, and a necessary commitment to innovation.
Lucy Smith, director of Mipcom Cannes and Mip London, echoed delegate sentiment, saying in her closing briefing on Wednesday afternoon that “the economic challenges faced are real and lasting, audience behaviours don’t revert but they do evolve. I believe the industry is resilient, it regenerates”. She said there were “strong signs of that renewal” at Mipcom.
Korea and Japan took their usual lead, with government-supported formats, kids and drama showcases, while India and China packed country pavilions on the market floor.
New this year were Japanese companies Yoshimoto Kogyo, market first-timer Abema and Toei stepping up its public profile.
TV Asahi secured its own spot in the limelight talking about its Japanese-Indian animation coproduction, “Obocchama-kun”, with India’s Green Gold Animation for Sony Yay channel.
As this year’s 40th anniversary edition of the annual market drew to a close, Smith said delegates included 3,240 buyers, led by the U.S., and followed by the U.K., France, Germany and Spain.
110 countries were represented at the market overall, an increase from last year’s 100.
Ten of the countries were new this year, including Egypt, Malaysia, Nigeria and Qatar, according to figures released in Cannes yesterday afternoon.
347 companies exhibited this year, up from 320 last year, including 34 country pavilions.
73 companies debuted with stands, many from tech-led sectors.
About 1,000 delegates from 62 countries attended kids’ market, Mipjunior.
Next year’s Mipcom runs from 13-16 October 2025 with Mipjunior returning in its pre-market slot from 11-12 October 2025.
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