This year’s Mipcom market draws to a close in Cannes today with registered delegates at 10,896 and hopes that numbers will top 11,000 by the time the market wraps.

As of Tuesday night, numbers were 1,000 more than expected for the first in-person edition of the annual October event since the pandemic, RX France Entertainment Division director, Lucy Smith, said yesterday.

108 countries participated this year, including 3,100 buyers. Most of these were from the U.S., followed by the U.K., France, Germany and Spain.

1,311 people participated in kids show, Mip Junior, last weekend, Smith said.

Looking ahead to Mip TV (17-19 April 2023), which celebrates its 60th anniversary in 2023, Smith said the market would continue an evolution begun in 2019 with a re-org around documentary and factual programming.

“Mip TV is not about being biggest market of the year. It’s about being the most relevant, at the right time. And documentary and factual programming will take centre stage at Mip TV in April 2023,” she said.