NEWS
Maleenont heirs upped in BEC World reorg; trusted lieutenant Chatchai Thiamthong to run Thai TV empire
14 November 2023
Thailand’s BEC World has unveiled a new management structure that ups heirs of media baron and BEC founder, Vichai Maleenont, and puts long-time trusted lieutenant Chatchai Thiamthong at the head of its flagship television business as acting president.
The company’s former CFO, Thiamthong replaces Surin Krittayaphongphun, who resigned suddenly earlier this month. No reasons were given for his exit after three and a half years.
The new org chart sees third-generation of the Maleenont family, all of who have been involved in the business for years, assigned expanded roles.
Family members still own the largest stake in BEC World, which listed on the Thai Stock Exchange in 1995. The company was founded in the late 1960s as Bangkok Entertainment Co.
BEC World, which operates the country’s second biggest free-TV network, Ch3, is telling investors that the internal management structure will ensure “efficient and streamlined management”.
The new structure kicked in on Friday, 10 November.
The re-org puts Tracy Ann Maleenont in charge of programming, broadcasting, digital and new media strategy, as well as the company’s fast-growing international business, and finance and accounting.
Piyawadee Maleenont will supervise BEC Studio, a separate division set up in 2021 to produce premium originals for international markets, as well as commercial (ad-sales and sponsorships), and marketing.
Pinkamol Maleenont will supervising programme production, artist and rights management.
All three move into the new structure as assistants to the group COO, and will support Thiamthong.
The announcement of the new structure coincided with the company’s Q3 2023 earnings report, which showed a 65.9% year-on-year drop in net profit to THB 37.9 million/US$1.05 million.
The company attributed this to local and global economic factors, and listed strong gains in regional/global licensing as well as record performance of theatrical film, "Tee Yod", out of its fledgling movie production initiatives. "...
Thailand’s BEC World has unveiled a new management structure that ups heirs of media baron and BEC founder, Vichai Maleenont, and puts long-time trusted lieutenant Chatchai Thiamthong at the head of its flagship television business as acting president.
The company’s former CFO, Thiamthong replaces Surin Krittayaphongphun, who resigned suddenly earlier this month. No reasons were given for his exit after three and a half years.
The new org chart sees third-generation of the Maleenont family, all of who have been involved in the business for years, assigned expanded roles.
Family members still own the largest stake in BEC World, which listed on the Thai Stock Exchange in 1995. The company was founded in the late 1960s as Bangkok Entertainment Co.
BEC World, which operates the country’s second biggest free-TV network, Ch3, is telling investors that the internal management structure will ensure “efficient and streamlined management”.
The new structure kicked in on Friday, 10 November.
The re-org puts Tracy Ann Maleenont in charge of programming, broadcasting, digital and new media strategy, as well as the company’s fast-growing international business, and finance and accounting.
Piyawadee Maleenont will supervise BEC Studio, a separate division set up in 2021 to produce premium originals for international markets, as well as commercial (ad-sales and sponsorships), and marketing.
Pinkamol Maleenont will supervising programme production, artist and rights management.
All three move into the new structure as assistants to the group COO, and will support Thiamthong.
The announcement of the new structure coincided with the company’s Q3 2023 earnings report, which showed a 65.9% year-on-year drop in net profit to THB 37.9 million/US$1.05 million.
The company attributed this to local and global economic factors, and listed strong gains in regional/global licensing as well as record performance of theatrical film, "Tee Yod", out of its fledgling movie production initiatives. "Tee Yod" released on 26 October and is on track to hit box office of THB 400 million/US$11 million.
The latest licensing alliances include "Doctor Detective" to Prime Video; "The Betrayal" to Viu (Southeast Asia) and VieOn Vietnam; and a 600-hour agreement with Singapore’s Mediacorp, including blockbuster titles such as "Love Destiny 2" and "Nakee".
BEC also said its 3Plus streaming platform has hit 100,000 paying subs.
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