Phil Gurin’s L.A.-based TGC Global Entertainment has tapped Breakthrough New Media’s Rosemond Perdue to lead its upsized Asia initiative, the company said ahead of Mipcom 2023, which kicks off in Cannes on Monday  (16 Oct).

The APAC slate focuses on studio-based physical entertainment format, "Heavy But Rich", a co-development between the Gurin Company and Fuji Creative Corporation; family-focused karaoke game show "The Singing Bee", which is on air on Indonesia’s RCTI; and cooking challenge "Fridge Wars", which is in its second season on Mongolia’s NTV. 

Perdue founded Breakthrough New Media in Los Angeles in 2019 to bridge the gap between Asian and U.S. content and creators. Before that she worked for Small World IFT as VP of business development.