NEWS
Korea’s TVing ups focus on exclusive content and originals, plans to “fully utilise CJ ENM and JTBC’s core IP”, TVing content head says
03 December 2021
Korean streaming platform TVing is broadening its bid for exclusive content rights and upping its focus on original production as the on-demand platform makes its first play for regional audiences in 2022, with international expansion planned from 2023.
TVing has between 40 and 50 productions in its sights for 2022, TVing’s chief content officer, Hye Jung Hwang, said this morning on the final day of this year’s ATF.
The aggressive content play adds a powerful bidder to an already red-hot environment of soaring production costs and licensing fees.
Hwang said the priority “is to create good content that only our subscribers can see and focusing on the production of originals”.
“We plan to secure a lot of content that can only be seen on TVing by fully utilising CJ ENM and JTBC’s core IP spinoff and other additional content,” she said in a recorded session in Korean and subtitled in English.
Examples she used were “Street Woman Fighter”, which was holding a national concert that would air exclusively on TVing, as well as music festivals MAMA and KCON. Possibilities included soccer and other sports.
She also supported creator participation in the success of their productions, something of a sensitive point in Korea following the success of Netflix’s “Squid Game”.
“Contracts are signed to respect creators, proceeding in a flexible manner,” she said, adding that “the door was open for producers to participate”.
TVing’s original output doubled in 2021, she said. This momentum will carry through to 2022.
TVing is clearly one of Asia’s rising stars and the signs for regional expansion are all good, even if Southeast Asian markets are unlikely to be on the company’s near-term priority lists.
The platform has already announced plans to roll out in Japan and Taiwan in 2022, followed by the U.S. in 2023.
The revamped TVing, with all-new partners, launched in Korea in October 2020.
Exactly one year later, and with another US$34 million from Naver, TVing unveiled its Japan/Taiwan expansion and talked about global plans.
In the first half of this year, TVing said its subs base in Korea was up 86% and that domestic advertising had increased by 27.6% year-on-year on the back of shows such as “Wise Doctor’s Life” season 2 and “You Quiz on the Block”.
Related articles
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▶ 19 Oct 2021: Korea’s TVing plans 2022 rollout in Japan, Taiwan; U.S. to follow in 2023
▶ 30 June 2021: Naver ups commitment to CJ ENM’s ...
Korean streaming platform TVing is broadening its bid for exclusive content rights and upping its focus on original production as the on-demand platform makes its first play for regional audiences in 2022, with international expansion planned from 2023.
TVing has between 40 and 50 productions in its sights for 2022, TVing’s chief content officer, Hye Jung Hwang, said this morning on the final day of this year’s ATF.
The aggressive content play adds a powerful bidder to an already red-hot environment of soaring production costs and licensing fees.
Hwang said the priority “is to create good content that only our subscribers can see and focusing on the production of originals”.
“We plan to secure a lot of content that can only be seen on TVing by fully utilising CJ ENM and JTBC’s core IP spinoff and other additional content,” she said in a recorded session in Korean and subtitled in English.
Examples she used were “Street Woman Fighter”, which was holding a national concert that would air exclusively on TVing, as well as music festivals MAMA and KCON. Possibilities included soccer and other sports.
She also supported creator participation in the success of their productions, something of a sensitive point in Korea following the success of Netflix’s “Squid Game”.
“Contracts are signed to respect creators, proceeding in a flexible manner,” she said, adding that “the door was open for producers to participate”.
TVing’s original output doubled in 2021, she said. This momentum will carry through to 2022.
TVing is clearly one of Asia’s rising stars and the signs for regional expansion are all good, even if Southeast Asian markets are unlikely to be on the company’s near-term priority lists.
The platform has already announced plans to roll out in Japan and Taiwan in 2022, followed by the U.S. in 2023.
The revamped TVing, with all-new partners, launched in Korea in October 2020.
Exactly one year later, and with another US$34 million from Naver, TVing unveiled its Japan/Taiwan expansion and talked about global plans.
In the first half of this year, TVing said its subs base in Korea was up 86% and that domestic advertising had increased by 27.6% year-on-year on the back of shows such as “Wise Doctor’s Life” season 2 and “You Quiz on the Block”.
Related articles
▶ 19 Nov 2021: CJ ENM acquires 80% stake in Endeavor Content for US$775 million
▶ 19 Oct 2021: Korea’s TVing plans 2022 rollout in Japan, Taiwan; U.S. to follow in 2023
▶ 30 June 2021: Naver ups commitment to CJ ENM’s TVing, new US$35m investment
▶ 20 May 2021: Netflix Korea drops 900K+ monthly active users from January to April
▶ 27 January 2021: CJ ENM/JTBC’s Tving dubbed a “major threat” after Nielsen data release
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