Viewers in Korea, Japan and Thailand have been most loyal to their own TV shows on Netflix, putting domestic productions at the top of their watch lists on the platform for the first 11 weeks of 2025 (30 Dec 2024-16 March 2025).

If we’re picking a feat of the quarter, it’s Singapore original "Emerald Hill" by national broadcaster, Mediacorp. The series beat Korea’s "When Life Gives You Tangerines" in its home market, breaking the Korean drama’s regional dominance for the week of 10-16 March, and becoming the only Singapore title to reach #1 on Netflix Singapore this year so far.

Unsurprisingly, the top shows in Korea for the 11 weeks were all Korean. 

In Japan, "Squid Game" S2 was the only title that broke the clean sweep of Japanese shows, topped by "Sakamoto Days", which was #1 for three of the 11 weeks.

The two titles that placed #1 in Thailand for six of the 11 weeks were time-travel mystery "Good Heavens! I’m a Goose Not a Swan", which led for four weeks; and Thai thriller "Dalah: Death and the Flowers", which topped Thai charts for two weeks before being toppled by "When Life Gives You Tangerines". 

"Good Heavens! I’m a Goose Not a Swan", about a rising actress transported back to the reign of King Rama III where she inhabits the body of a courtesan, was produced by BEC World and Tanadlakorn originally for free-TV network Channel 3 in Thailand. 

"Dalah: Death and the Flowers", premiered on 27 Feb and is one of three Netflix original series on the 2025 slate. 

Philippines is third in the viewer loyalty stakes, with viewers putting domestic titles "Incognito" and "Tamang Panahon" ("Right Time") in top spot for five weeks.

Malaysia’s domestic hero is "BoBoiBoy Galaxy: Gentar", produced by Malaysian animation company, Monsta.