JTBC/SLL’s latest Korean drama, “Reborn Rich”, remains on Netflix’s global non-English top 10 for the second week (28 Nov-4 Dec) with 12.1 million hours viewed despite Netflix’s Korea-only rights.

Regional streamer Viu – which has lead actor Song Joong-ki (“Descendants of the Sun”) on a publicity tour in Singapore this week – acquired global rights from SLL excluding China and Korea, where the show is aired on JTBC and on Netflix.

Said to have cost in the region of KRW35 billion/US$26.5 million, “Reborn Rich” is the story of a man who wakes up in the body of a son of the powerful company that abandoned him in a previous incarnation.

The 16-episode TV series, based on a Korean web novel, premiered on JTBC on 18 November 2022 in a prime-time 10.30pm slot on Fri/Sat/Sun.

Episode eight, aired on 4 Dec, soared to a high of 19.449% nationwide audience share (Nielsen) from a little over 6% share for its debut.

The series also streams on the CJ ENM-controlled TVing in Korea and on Viki in certain non-Viu regions.

“Reborn Rich” debuted on Netflix’s non-English global TV top 10 in its premiere week with 10.35 million viewing hours.

The series has held onto the number one spot on Netflix’s Korea top 10 for a second week (28 Nov-4 Dec), after debuting on the list at number six for the week of 14-20 Nov.

Netflix does not disclose the number of hours viewed by individual markets in Asia.

“Reborn Rich” airs in Korea until the end of the year.

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