Japanese platform Wowow has partnered with “next generation” media outfit, TNL Mediagene Group, to “grow each other’s media businesses and jointly develop highly unique media businesses in the future”.

The alliance is part of Wowow’s 10-year strategy as well as its medium-term management plan published in May 2021 to strengthen existing businesses and create new ventures. 

Wowow said its aim was to “reform the structure of media services (broadcasting and distribution services)” and “create new revenue by developing new services”. 

The three companies involved in the TNL Mediagene Group cover media and branded content, technology, and digital studios, based in Japan and Taiwan. 

Wowow said the companies would “work together on sales partnerships on e-commerce sites and crowdfunding sites”, and “co-operate on new media and overseas expansion of IP and content, as well as work together on planning advertising solutions that combine TV commercials and digital advertising”.

Among other activities, TNL Media Gene develops digital media brands and provides AI-based advertising and data analysis solutions, and “digital studio solutions to help advertisers connect with millennials and Gen Z”.

The company also provides a wide range of digital content in Japanese, Chinese and English, mainly in Japan and Taiwan, and aims to expand into the East Asian and Southeast Asian markets.