Japan’s top commercial broadcaster Nippon TV and Turkish indie producer/distributor Sera Film Turkey unveiled their first co-developed format, studio game show “Baby Shower”, on the opening morning of the Mipcom market in Cannes today.

“Baby Shower” (30x120 mins) follows April’s announcement that the two companies had partnered to create unscripted formats for the global market.

The family format features two groups of expectant parents, family and friends, who join forces to win prizes of baby items.

The companies said this morning that the format was “about showing emotional support for expectant parents, while making them feel that they are not alone in welcoming and raising children”.