ITV Studios and Zhejiang Media Group are kicking off their newly minted and open-ended global co-development alliance with unscripted series “Go! Fishing!", the two companies said today during the London Screenings.

The competition format, which taps global interest in fishing, was developed between China, ITV Studios' APAC HQ in Australia and head office in the U.K. Details will be released in the coming months.

Today’s announcement was made by Shen Jian, editor-in-chief, Zhejiang Satellite TV, Zhejiang Media Group, who said the "Go Fishing" was expected to launch in China and internationally in 2025, and Ruth Berry, ITV Studios’ president global partnerships and new digital/gaming label, Zoo 55.

“We are definitely seeing an appetite globally for new formats that explore universal themes through different cultures,” Shen said in the announcement.

The alliance caps a long-standing relationship between Zhejiang Satellite TV and ITV Studios and marks the start of fresh international ambitions for the Zhejiang media company, said Jiang Minhao, member of the Party Committee of Zhejiang Satellite TV (China Blue New Platform), deputy editor-in-chief of Zhejiang Satellite TV, and director of Zhejian Xinlan Network Media Co.

"Go! Fishing", which Jiang said taps a popular leisure sport with a huge fan base in China, will be produced by Zhejiang Satellite TV and its 1,200 strong team in China. ITV Studios' will represent the co-development internationally. 

Speaking on the sidelines of the event, Jiang said in the past decade the two companies had co-operated on four projects. 

The deal was brokered for ITV Studios by Augustus Dulgaro, EVP sales, Asia Pacific, and Zoe Tsui, head of content and format sales for Greater China.

"We are in a market that is changing rapidly, and this taps a new opportunity to develop new IP that can expand our commercial and creative base," Dulgaro said.  

ITV Studios full 2025 slate showcased in London today includes nine formats, covering family entertainment, social experiment, and prime-time entertainment.

These are: 

Bullseye
A family entertainment darts-themed game show format based on the U.K. series. Three pairs of contestants – each including a keen darts player (the ‘thrower’) and their partner (the ‘knower’) – compete, throwing darts at different game boards and answering questions for points and prizes. For the winning team, a big decision awaits in the final round – will they risk everything they’ve won for the chance to secure Bully’s Mystery Star Prize? Recent UK reboot attracted 7m+ viewers. (Andrew Wood for ITV).

Twin Love
A social experiment show challenging 10 sets of identical twins to explore whether they are ready to put newfound love ahead of their lifelong sibling bond. Separated for the first time, the twins are placed in two identical houses with identical casts, embarking on a unique journey to find romance. Already adapted for Prime Video in the U.S. and as a tape in the U.K. (Produced by ITV America’s ITV Entertainment for Amazon Prime Video. Based on a format created by ITV Studios Netherlands).

Celebrity Sabotage
From the creators of Ant & Dec’s "Saturday Night Takeaway" and "I’m A Celebrity… Get Me Out Of Here!", this primetime entertainment show combines high-stakes reality, challenges, and surprises. Contestants believe they are competing in a reality game show to win an incredible prize. But hidden away in a secret HQ, Celebrity Saboteurs are watching their every move, carrying out missions designed to disrupt their success. The more sabotage missions completed undetected, the greater the prize—but if a Celebrity Saboteur is caught, the contestant face a difficult decision. (Produced by ITV Studios’ Lifted Entertainment)

Eve of Destruction
Your house is about to be destroyed by a wrecking ball or a rogue UFO, a meteor – what two things would you save? This single question has the power to inspire an unconventional celebrity chat show that, with a little absurdity and mindless destruction, digs deep into what’s really important to our favourite stars. Guests share the stories behind their chosen items, which can be physical, virtual or abstract. The twist is: in the end, they can only rescue one. The audience rescues another. And whatever remains faces its fate: actual physical destruction. Cue the wrecking ball or whatever method the host deems appropriate! (ITV Studios Australia for ABC Australia).

Date My Nan
Many elderly people live alone, considering the TV their main companion. But what if a complete makeover could give them a once-in-a-lifetime opportunity to forge new connections? In this intergenerational format, hair and makeup artists give a Nan a transformational glow-up before they head out on their blind date... But who will the special someone be and will they find the love and companionship they desire with their new flame? Alongside featuring an incredible makeover, Date My Nan aims to unpack the issue of loneliness among seniors in a positive, uplifting way, while also giving them more confidence to embrace their golden years. (MultiStory Media for ITV)

Dating Pool
One journey. Three dates. Will the destination be love? The chaos of speed daring is squeezed into an unpredictable shared taxi ride in The Dating Pool! In each episode of this fast and fun dating format, our celebrity ‘Driver’ picks up one ‘Dater’ looking for love. During the journey, the ‘Dater’ is joined by three ‘Riders’ for speed dates on the road. Our ‘Driver’ is there to keep the conversation flowing: as the journey unfolds, the ‘Dater’ and ‘Riders’ are put through their paces with quick-fire questions, playful challenges and plenty of awkward moments. If a date falls flat, then the unlucky ‘Rider’ might find themselves hitching a ride home. Armed with a secret code word, the ‘Dater’ must decide who’s worth a proper date and who’s getting sent to the curb. Which ‘Rider’ will win their heart – and another date? Buckle up it’s going to be a bumpy (but love-filled) ride!
Renaissance Studios for Channel 4 and Channel 4.0

Through the Keyhole
Who lives in a house like this? Find out as this iconic format goes behind closed doors in our favourite celebrities’ homes. In each episode, the host shows us around a celebrity’s home, sharing random and potentially misleading clues, while in the studio, three celebrity panellists must guess who lives there. When the homeowner – who watches backstage – is finally revealed, did they guess correctly? Whether your viewers love a panel or chat show, enjoy unravelling clues, have a yen for interior design ideas, or are just plain nosey, Through the Keyhole promises must-see television.
David Paradine Productions Limited/Kevin Sim/Sir Loyd Grossman CBE

Shark! Celebrity Infested Waters
Compelling natural history meets adrenaline-fuelled entertainment as ocean-phobic celebrities come face-to-face with nature’s most terrifying underwater predators in this ambitious new hybrid format. Offering broadcasters an innovative way to mark the 50th anniversary of iconic film Jaws, Shark! Celebrity Infested Waters plays on our primordial fear of deep water and what lurks beneath, while also helping to transform our perceptions of sharks and the vital role they play in our oceans. A group of famous faces travel to the tropical paradise of the Bahamas, the shark capital of the world with one of the greatest diversities of shark species on the planet. Across the series, they face increasingly nerve-testing challenges on land and at sea, all designed to prepare them for each episode’s spine-chilling climax – getting up close with a bigger, more terrifying species of shark. On their journey from meeting metre-long nurse sharks in the shallows to massive six-metre-long apex predator tiger sharks of the deep, their first-hand experiences will provide immeasurable excitement. But as they learn to overcome their worst fears, we also get a new perspective on nature’s so-called ‘villains’, realising that sharks have much more to fear from us than we do from them – and that a world without them is actually the most frightening prospect of all…
Plimsoll Productions for ITV

Greenhouse
Eight young eco-offenders are challenged to spend a week at an off-grid retreat in this eye-opening format blending reality, competition and the future of the planet. Whether they’re addicted to fast-food or fast-fashion or just indifferent to the whole ‘climate thing’, they will need to dig deep to get through this challenge. They swap their home comforts and planet-damaging luxuries for compost toilets and no heating, as they take on eco-themed challenges in our bespoke eco-camp. But will the experience change their perspective? And if saving the planet isn’t enough, they can also win a cash prize for transforming into the most reformed eco-warrior. (Little Bird Films for S4C