Not even long-running Indonesian favourite, "SpongeBob SquarePants", could fend off the competition from Mega Kreasi Films’ domestic fantasy drama, "Magic 5", which premiered on 20 March on free-TV network, Indosiar, with additional distribution on sister streaming service, Vidio.

According to Parrot Analytics’ latest data, the story of five children solving the world’s problems and the wealthy widower who comes to their aid, was by far the most in-demand show for the week of 4-10 April.   

But overall, animation remains in high-demand in Indonesia, led for the week by Nickelodeon’s "SpongeBob SquarePants"; long-running Malaysian favourite "Upin & Ipin", now is in its 16th year; and Malaysia’s superhero/sci-fi property, "BoBoiBoy: Galaxy". Russian pre-school comedy, "Masha and The Bear", which narrowly beat Malaysia’s "Ejen Ali" gave animation five of the top 10 overall spots.

Streaming originals measured by Parrot aren’t making much of a mark on the demand charts.