The Indonesian Broadcasting Commission (KPI) is encouraging local producers and television networks to enhance the quality of sinetron by exploring local culture as the main theme. 

In a seminar at the weekend, the commission pointed producers to regions of “significant potential”, topped by Banyuwangi, which it said was “known for its rich cultural heritage and attractive tourist destinations”.

KPI chairman Ubaidillah said Banyuwangi was “a developing region, with infrastructure such as an airport and plans for a toll road”. 

“We hope that sinetron produced here will not just feature a few scenes but will truly showcase the local culture in its entirety,” he said. 

KPI said Indonesia’s sinetron “generally still lacks quality compared to other programmes. 

“One reason is the shallow exploration of themes and excessively long episodes,” it said.

“By incorporating local cultural elements and involving community figures, KPI hopes that sinetron can be more high-quality and relevant,” the commission said.

Banyuwangi’s regional secretary, Mujiono, said the area was ready to “serve as a backdrop for sinetron that features local culture”.