Hong Kong’s Asia Television Holdings (ATV) has signed a year-long strategic cooperation agreement that will, if it works as plannned, produce a stream of mini/micro dramas from existing film and TV IP rights, and revitalise the Dragon Tiger Heroes series with a line of pop toy products. 

ATV’s new initiative with the Hong Kong listed Culturecom, which it said held “abundant” animation IP resources, will lean into AI and other technology to jointly create “an ecological and open platform for the film and television cultural and creative industries”.

Announcing its plans, ATV mentioned film and TV projects such as “Hong Kong Creative Dream Factory” (香港創意夢工廠), and “1978 ATV Movie Town” (1978 亞洲電視電影小鎮) with a mix of locations and AI tech.   

ATV also said that the two companies would “jointly develop pop toy products that attract consumers of all ages, so as to achieve innovative breakthrough and market expansion in the field of culture and creativity”. 

“Both parties are of the view that the strategic cooperation will effectively integrate resources, optimise the industrial structure, broaden the investment and financing channels, enhance corporate efficiency and create greater business value in tandem,” ATV said.