Turkish media company ATV joined a slew of Hindi/Indian dramas – including Amazon Prime Video’s "Farzi" and "Mirzapur" – in the heads and hearts of Pakistan’s viewers for the week of 7-13 March, according to the latest tracking from data science company, Parrot Analytics.

Demand for ATV’s long-running drama, "Kurulus: Osman" (the sequel to "Dirilis: Ertugrul"), about the Ottoman Empire, ran second to HBO’s "The Last of Us", which topped the overall list for the week at almost 26x higher demand than the average show in the market. 

"The Last of Us" was one of three U.S. titles – including kids’ property "Cocomelon" – on the overall TV list for the week.

Amazon Prime Video led demand for digital originals, with Raj & DK’s 2023 crime thriller, "Farzi", about an artist who, disillusioned by India’s income inequality, embarks on a counterfeit money scheme.