Amazon Prime Video swept digital demand in India for the week of 10-16 May. But nothing the streamer offered could top the outsize appetite for Netflix’s "Heeramandi: The Diamond Bazaar", according to data science company Parrot Analytics.

Despite mixed reviews, the Sanjay Leela Bhansali epic has topped every ranking since its debut on 1 May. Data platform FlixPatrol has the eight-episode series in #1 spot in India for May, toppling "The Great Indian Kapil Show" from its second day. The exception was 18 May, when Netflix’s "Bridgerton" reigned for a single day.

Demand for Prime Video titles remained high though, led by "Panchayat" in second place on the digital originals list, followed by "Farzi' and 'Mirzapur'. The other two Prime Video titles on the demand top 10 for the week were 'The Family Man' and 'Aspirants".

"Heeramandi" and "Panchayat" attracted enough demand to put them in top spots on the overall list of titles measured by Parrot Analytics in India.