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“Hazbin Hotel” rules Australian demand; Prime Video series logs 80x demand – Parrot Analytics
25 March 2024

Prime Video’s "Hazbin Hotel" brooked no competition in Australia for the week of 11-17 March, according to Parrot Analytics, which put demand for the series at more than 80x that of the average show in the market and more than double the demand in Australia for the Oscars.

The animated series, which premiered in January, is about princess of Hell, Charlie, and her quest to rehabilitate demons to reduce her kingdom’s overpopulation.

On the digital originals top 10, "Hazbin Hotel" logged four times the demand of its closest competitor, "Reacher", also from Prime Video, which ran only a hair’s breadth ahead of Apple TV+’s "Ted Lasso". 

Apart from "Hazbin Hotel", TV series made for broadcast TV dominate demand in Australia, coming in above the 24x different from market average mark across a wide range of genres. Titles include the Australian version of "Married at First Sight", "Grey’s Anatomy", "The Walking Dead" and manga series "Jujutsu Kaisen'. 
 

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