Global OTT TV episode and movie revenues will reach US$235 billion in 2028; up by US$81 billion from US$154 billion on 2022, says the U.K.-based Digital TV Research.

About US$17 billion will be added in 2023 alone.

AVOD will grow faster than SVOD.

AVOD revenues will reach US$91 billion by 2028, up by US$50 billion from US$41 billion in 2022. This growth is nearly twice as much as SVOD.

“From the 138 countries covered, the top five will command two-thirds of global revenues by 2028,” said Simon Murray, Digital TV Research’s principle analyst.

This proportion is down from 73% in 2022; “revealing that the rest of the world will grow faster,” he added.

The U.S. will remain the dominant territory, with a 41% share of global revenues by 2028.

U.S. revenues will climb by US$25 billion between 2022 and 2028 to reach US$97 billion.