Data and analytics company GfK has won a six-year contract for Hong Kong Television Audience Measurement (HKTAM), beginning from 2024.

The contract was awarded by a consortium of broadcasters, platforms and ad agencies, including Television Broadcasts Ltd (TVB) and ViuTV.

Rita Chan, GfK’s director of media measurement, promised to deliver data that would ultimately drive “the transformation of the long-standing TV industry in a rapidly changing world”.