NEWS
Food formats land in Mongolia, Thailand + one deal to come, ITV Studios says ahead of ATF in Singapore
02 December 2022
Central TV brings a local version of ITV Studios’ “Rat in the Kitchen” to Mongolia for the first time in 2023 in one of a trio of new food-related format picks ups announced today ahead of next week’s ATF market in Singapore.
“Hell’s Kitchen” and “Come Dine With Me” are also on their way to the region in deals for Thailand and one other market/region that has not yet been disclosed.
Central TV Mongolia has commissioned two seasons of whodunnit cooking format, “Rat in the Kitchen”.
Season one will premiere early in the new year.
In Thailand, Channel 7 will air its first season of “Hell’s Kitchen”, produced by Heliconia H Group.
The partner for “Come Dine With Me” has not yet been disclosed.
Also at the top of ITV Studios’ line up for ATF is new property, “Bad Chefs”, which launched at Mipcom this year. The format challenges take-out addicts to ditch their apps and learn to cook.
In the first half of this year, Mongolia accounted for 12 out of the 169 formats on-air or commissioned.
This gave the market fifth ranking after India (31 titles), Vietnam (31 titles), Thailand (18 titles), and the Philippines (17 titles) according to ContentAsia’s rolling Formats Outlook research.
An additional four formats were greenlit/aired in the second half of this year across a range of channels.
New titles include the 10-episode “The Profit Mongolia” (NBCU), which premiered in a prime-time 8pm slot on Central Television on 24 September, and “Fridge Wars”, for NTV, from Bomanbridge Media.
“The Profit Mongolia” is the first version of the business reality format adapted for Asia. The original U.S. version was produced by Machete Productions and ran for seven seasons on CNBC.
The 14-episode “Fridge Wars” premiered at 6pm on 25 September.
Fremantle’s “Project Runway Mongolia” followed on 2 October on StarTV, which has also commissioned a local version of classic format “Family Feud” for its early 2023 line up.
A fifth format for Mongol TV – ”S...
Central TV brings a local version of ITV Studios’ “Rat in the Kitchen” to Mongolia for the first time in 2023 in one of a trio of new food-related format picks ups announced today ahead of next week’s ATF market in Singapore.
“Hell’s Kitchen” and “Come Dine With Me” are also on their way to the region in deals for Thailand and one other market/region that has not yet been disclosed.
Central TV Mongolia has commissioned two seasons of whodunnit cooking format, “Rat in the Kitchen”.
Season one will premiere early in the new year.
In Thailand, Channel 7 will air its first season of “Hell’s Kitchen”, produced by Heliconia H Group.
The partner for “Come Dine With Me” has not yet been disclosed.
Also at the top of ITV Studios’ line up for ATF is new property, “Bad Chefs”, which launched at Mipcom this year. The format challenges take-out addicts to ditch their apps and learn to cook.
In the first half of this year, Mongolia accounted for 12 out of the 169 formats on-air or commissioned.
This gave the market fifth ranking after India (31 titles), Vietnam (31 titles), Thailand (18 titles), and the Philippines (17 titles) according to ContentAsia’s rolling Formats Outlook research.
An additional four formats were greenlit/aired in the second half of this year across a range of channels.
New titles include the 10-episode “The Profit Mongolia” (NBCU), which premiered in a prime-time 8pm slot on Central Television on 24 September, and “Fridge Wars”, for NTV, from Bomanbridge Media.
“The Profit Mongolia” is the first version of the business reality format adapted for Asia. The original U.S. version was produced by Machete Productions and ran for seven seasons on CNBC.
The 14-episode “Fridge Wars” premiered at 6pm on 25 September.
Fremantle’s “Project Runway Mongolia” followed on 2 October on StarTV, which has also commissioned a local version of classic format “Family Feud” for its early 2023 line up.
A fifth format for Mongol TV – ”Shark Tank Mongolia” season four – is in the works. The call for entries kicked off in April.
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