Unscripted titles outstripped scripted by 91 to 27 in the first nine months of 2024, according to ContentAsia’s Formats Outlook.

Of the total 118 format adaptations recorded to end September, 53 (45%) were reality shows. Of these, 23 titles involved singing, cooking, social experiment, business, dating, fashion/beauty, factual, talent, romance, dancing and improvised comedy.  

Game shows in the first nine months of this year accounted for 27% (32 titles) while drama series made up 23% (27 titles), according to ContentAsia’s Formats Outlook for January to September 2024.

At least 118 adaptations were commissioned, underway or on air in Asia in the first nine months of this year. Vietnam led with 19 titles (16%), followed by Thailand with 16 titles (14%) and Mongolia with 14 titles (12%). 

Of Vietnam’s 19 adaptations, nine were reality and seven were game shows, with one each for variety, drama and music.  

Thailand’s16 adaptations involved seven dramas, five reality shows, and four game shows.

India recorded 14 titles (seven reality, five drama, and two game shows) from January to September 2024.

Mongolia reported a total of 14 adaptations (6 reality, 6 game shows, 2 drama) for the first nine months of this year. 

The Philippines reported 11 adaptations (seven reality, three drama and one game show), while Sri Lanka had five (three reality shows and two game shows) for the first nine months of this year.