CJ ENM-produced titles drove 25-30% of premium VOD engagement, acquisition and hits in Korea in January 2025, holding a strong lead over JTBC and SBS, who were neck and neck at 15% of engagement, according to the latest data from Media Partners Asia’s ampd platform.  
CJ’s lead is a result of its multitude of prolific studios, including Studio Dragon, Bon Factory, JS Pictures and Egg is Coming, producing drama and variety titles, and distribution through two of the market’s largest streaming services – Netflix and Tving.

With Netflix’s Naver partnership driving subs growth, and the KBO season coming to a close, Tving requires even more entertainment hits to maintain competitiveness.

SBS’ strength is notable. Studio S is on the rise with two recent dramas – "Love Scout" and "The Judge From Hell". SBS’s popular network variety shows, currently available on Wavve, are poised to increase SBS’ engagement share in Korea and beyond as they are added to Netflix this year.