Korea’s CJ ENM is expanding its Middle East activities in partnership with Saudi Arabian content company, Manga Productions.

Details of the alliance, announced on 2 Nov, are thin, but if it works as planned, Korean consumers may start seeing their first Saudi content delivered by CJ ENM on domestic screens. CJ ENM could, in turn, see as uptick in distribution of its K-content in the Middle East. 

So far, the companies have said only that they will “join forces to co-produce and distribute content across all areas of media and entertainment including animation, TV series, films, webtoons and infrastructure”, among other activities. 

The budding relationship with Manga, which has co-produced films with Japan’s Toei Animation, follows CJ ENM’s June 2022 MoU with Arabian Ministry of Culture to strengthen “cultural ties”.