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Chinese drama shares limelight w/Japan; anime leads foreign content demand in mainland China – Parrot Analytics
01 July 2024

Netflix and Nippon TV were the only programmers that broke into China’s tight streaming/digital market for the week of 24-30 May. Overall, though, Japanese anime series are clearly as much in demand in China as they are everywhere else in Asia.  

According to Parrot Analytics, overall demand for the week was overwhelmingly local, led by a large margin by local fantasy drama, "Joy of Life".

"Joy of Life" is about about Fan Xian (played by Ruoyun Zhang), born in the ancient empire of Southern Qing, who possesses memories from the 21st century. Wanting to learn about his mysterious past, he ventures to the capital, only to be entangled in court intrigues.

Tencent Video leads digital demand with four of the top 10 spots, including the top two. iQiyi held three spots, including two in the top five. Chinese platform bilibili took one, with the remaining two going to Netflix and Nippon TV. 

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