Celestial Tiger Entertainment’s regional horror/suspense channel, Thrill, debuts in Malaysia today in a carriage deal with 13-year-old domestic streaming platform Tonton.

The deal boosts the Media Prima-owned platform’s revitalisation efforts – and opens up new opportunity for regional linear services.

The agreement covers Thrill’s linear service as well as a selection of catch-up shows on-demand. 

Thrill linear/catch-up services, along with access to the rest of the SVOD offering on Tonton, cost RM9.90/US$2.37 a month. Tonton’s other subscription plans range from RM29.99/US$7.18 for three months to RM109.90/US$26.32 for a year.

The channel goes live on Tonton with a Halloween schedule that includes "Chop Chop", about a psychotic serial killer who traumatises a young couple; "Creepy Pasta", about a young man trapped in an abandoned house who finds the truth about his situation in a sequence of viral videos; and "The Ice Cream Truck", about a woman who becomes the target of an evil slasher who prowls the neighbourhood in an ice cream truck.