Kartoon Studios enters Malaysia in August in a deal that includes both a branded block on the country’s top kids channel, Astro Ceria, and a Malaysian adaptation of elimination-style reality gaming series, "Kidaverse Roblox Rumble".

In addition to "Roblox Rumble Malaysian Edition", the daily Kartoon Channel!-branded block features gaming-focused titles such as "Sally Plays Roblox", "Sunny Bunnies", "SuperMario Brothers 3", "Tankee Minecraft Map", "Raving Rabbids", "Stan Lee’s Mighty 7" and "Angry Birds".

"Roblox Rumble Malaysian Edition" – the first localisation of the format – features Malaysian contestants between 8 and 12 years old competing in 10 games.

The agreement – Kartoon Channel!’s first of its kind in Asia – was sealed between Paul Robinson, president of Kartoon Studios’ Kartoon Channel! Worldwide, and Sharmin Parameswaran, Astro’s vice president, VOD/PPV and International.

In Asia Pacific, Kartoon Channel! is distributed in India (Samsung and Jio via Powerkids Entertainment), Australia and New Zealand (Samsung TV Plus) and Philippines (Tapp Digital).