Asia’s formats industry is way up this year, registering an increase of more than 30% in the first half of 2022 compared to the same six months last year, according to ContentAsia’s latest Formats Outlook.
Ahead of the full release during the ContentAsia Summit in Bangkok on 24/25 August following two days of online showcases, the report shows 167 adaptations commissioned or on air from January to the end of June 2022.
These are overwhelmingly local adaptations, with just a single title – "A Time Called You", a Korean adaptation of a Taiwanese series – commissioned by Netflix for regional distribution.
This year’s 167 is up 40 titles to the 127 we counted in the first six months of 2021, when Covid containment measures were in full force, putting the brakes on production and stifling decision making.
India and Vietnam were neck and neck by volume this year, with 31 titles each for a total of 62 – or about 37% of the total – by the end of June.
Of the 15 countries tracked in the report, Thailand was a distant third, with 18 titles, followed by the Philippines with 17.
The heady days of premium drama continue in India as streaming services fast-track production.
Of the 31 titles, 12 were drama, with a marked preference for thrillers and crime stories.
The list for India included "Gaalivaana", the Indian adaptation of BBC Studios’ thriller One Of Us, and "Mithya", the Indian remake of All3Media’s scripted format, "Cheat".
Vietnam was all about game shows, which made up about half of the titles in the market. These include two seasons of NBCUniversal’s "Crush Vietnam" (S2/S3).
Game show formats are also thriving in Thailand. The country recorded six game shows in the first half, including TV Asahi’s "31 Legged Race Thailand".
Game shows emerged as the overall winner by volume for the first six months of the year.
Across the 15 markets and regional, we counted 42 game shows, including two seasons of "First and Last Thailand" by Banijay Rights; "Family Feud Philippines" and "...
Asia’s formats industry is way up this year, registering an increase of more than 30% in the first half of 2022 compared to the same six months last year, according to ContentAsia’s latest Formats Outlook.
Ahead of the full release during the ContentAsia Summit in Bangkok on 24/25 August following two days of online showcases, the report shows 167 adaptations commissioned or on air from January to the end of June 2022.
These are overwhelmingly local adaptations, with just a single title – "A Time Called You", a Korean adaptation of a Taiwanese series – commissioned by Netflix for regional distribution.
This year’s 167 is up 40 titles to the 127 we counted in the first six months of 2021, when Covid containment measures were in full force, putting the brakes on production and stifling decision making.
India and Vietnam were neck and neck by volume this year, with 31 titles each for a total of 62 – or about 37% of the total – by the end of June.
Of the 15 countries tracked in the report, Thailand was a distant third, with 18 titles, followed by the Philippines with 17.
The heady days of premium drama continue in India as streaming services fast-track production.
Of the 31 titles, 12 were drama, with a marked preference for thrillers and crime stories.
The list for India included "Gaalivaana", the Indian adaptation of BBC Studios’ thriller One Of Us, and "Mithya", the Indian remake of All3Media’s scripted format, "Cheat".
Vietnam was all about game shows, which made up about half of the titles in the market. These include two seasons of NBCUniversal’s "Crush Vietnam" (S2/S3).
Game show formats are also thriving in Thailand. The country recorded six game shows in the first half, including TV Asahi’s "31 Legged Race Thailand".
Game shows emerged as the overall winner by volume for the first six months of the year.
Across the 15 markets and regional, we counted 42 game shows, including two seasons of "First and Last Thailand" by Banijay Rights; "Family Feud Philippines" and "Family Feud Thailand" from Fremantle; and two seasons of "5 Gold Rings Mongolia" from ITV Studios.
Drama formats were second by volume with 35 titles, followed by singing-related formats with 32 titles.