Goldie Behl’s Rose Audio Visuals and global indie All3Media International are working on an Indian version of Studio Lambert’s “Buy it Now”.

The unscripted series – something of a departure for the Rose Audio Visuals, which specialises in scripted – focuses on “turning local inventions into national sensations”.

Broadcast/platform partners have not been confirmed.

“This fast-paced format will not only provide Indian inventors with a platform to pitch their creations, but it will also spotlight local ingenuity and creativity, offering a unique opportunity to turn 'Make in India' innovations into household names within 90 seconds,” the companies said today.

“We see great potential in unscripted formats for Indian audiences… at a time when innovation and entrepreneurship are thriving across the country,” said Rose Audio Visuals’ COO, Mitesh Patel.