NEWS
ABS-CBN renews slew of talent contracts; celebrates on-air celebs in face of downturn
29 October 2024
Long-time ABS-CBN talent Jake Cuenca ("What’s Wrong With Secretary Kim Philippines"), Melai Cantiveros-Francisco ("Kuan On One"), Sam Milby, Francine Diaz ("My Future You"), Donny Pangilinan and Joshua Garcia ("It’s Okay Not to be Okay Philippines") have renewed their contracts with ABS-CBN.
The high-profile renewals come as ABS-CBN peddles hard to keep its reshaped business as a content creator and provider on track.
Despite two Star Cinema theatrical hits, the Manila-based programmer said this month that it was retrenching 3% of its workforce. The decision impacts about 100 people.
ABS-CBN said the TV industry as a whole had been hit by lower consumer spending, which translated into lower advertising spend.