NEWS
ABS-CBN adds Astro’s “Isteri Halal” to list of 2023 wins; Philippines’ “The Legal Wife” scripted adaptation tops Astro Ria weekdays/6pm
15 May 2023
Philippines’ programmer ABS-CBN has added the Malaysian remake of its scripted drama, "The Legal Wife", to its list of 2023 wins.
The series, "Isteri Halal", on subscription platform Astro’s flagship entertainment channel Astro Ria, has topped all shows in the weeknights 6pm slot since its premiere on 27 February (source: DTAM, 29 April 2023).
Produced by Radius One, "Isteri Halal" stars Isyariana Che Azmi, Aidit Noh and Uqasha Senrose in the story about two childhood friends – both yearning for a father’s love and eventually the same man, entangling them in an affair filled with lust, deceit and betrayal.
"The Legal Wife" first aired in the Philippines in 2014, with Angel Locsin, Maja Salvado and Jericho Rosales in the lead roles.
"Isteri Halal" unites long-term programming partners, Astro and ABS-CBN.
Astro’s first adaptation of an ABS-CBN drama was the 2009 series, "The Two of Us" ("Tayong Dalawa").
The adaptation, "Angkara Cinta", was the most-watched show on Astro Prima in 2020.
"Angkara Cinta", which initially ran for 70 episodes from 2 Nov 2020 to Feb 2021, was extended with 45 new episodes. The drama ended with its 115th episode on 9 April 2021.
"Isteri Halal" is part of the 10 adaptations we counted for Malaysia in full year 2022 (Source: ContentAsia’s Formats Outlook 2022).
"Isteri Halal", along with three other scripted series made drama the winning formats genre for Malaysia in 2022.
The other three were the Malay remakes of French comedy series "Call My Agent!" from France Télévisions/Newen Connect; crime/thriller "Liar" from All3Media International; and "Dendam Seorang Isteri", adapted from Korea’s SBS series, "Temptation of Wife".
Singing-related formats trailed behind drama with three titles – two seasons of "Masked Singer Malaysia" (S2 and S3) from MBC Korea and "All Together Now Malaysia" S2 from Banijay Rights. All three were commissioned by Astro.
The rest of the genres were cooking show, "Star Vs Food Malaysia", which is based on an original Discovery format, "Star ...
Philippines’ programmer ABS-CBN has added the Malaysian remake of its scripted drama, "The Legal Wife", to its list of 2023 wins.
The series, "Isteri Halal", on subscription platform Astro’s flagship entertainment channel Astro Ria, has topped all shows in the weeknights 6pm slot since its premiere on 27 February (source: DTAM, 29 April 2023).
Produced by Radius One, "Isteri Halal" stars Isyariana Che Azmi, Aidit Noh and Uqasha Senrose in the story about two childhood friends – both yearning for a father’s love and eventually the same man, entangling them in an affair filled with lust, deceit and betrayal.
"The Legal Wife" first aired in the Philippines in 2014, with Angel Locsin, Maja Salvado and Jericho Rosales in the lead roles.
"Isteri Halal" unites long-term programming partners, Astro and ABS-CBN.
Astro’s first adaptation of an ABS-CBN drama was the 2009 series, "The Two of Us" ("Tayong Dalawa").
The adaptation, "Angkara Cinta", was the most-watched show on Astro Prima in 2020.
"Angkara Cinta", which initially ran for 70 episodes from 2 Nov 2020 to Feb 2021, was extended with 45 new episodes. The drama ended with its 115th episode on 9 April 2021.
"Isteri Halal" is part of the 10 adaptations we counted for Malaysia in full year 2022 (Source: ContentAsia’s Formats Outlook 2022).
"Isteri Halal", along with three other scripted series made drama the winning formats genre for Malaysia in 2022.
The other three were the Malay remakes of French comedy series "Call My Agent!" from France Télévisions/Newen Connect; crime/thriller "Liar" from All3Media International; and "Dendam Seorang Isteri", adapted from Korea’s SBS series, "Temptation of Wife".
Singing-related formats trailed behind drama with three titles – two seasons of "Masked Singer Malaysia" (S2 and S3) from MBC Korea and "All Together Now Malaysia" S2 from Banijay Rights. All three were commissioned by Astro.
The rest of the genres were cooking show, "Star Vs Food Malaysia", which is based on an original Discovery format, "Star Vs Food", originally created in India; reality "Master in the House Malaysia"; and game show "I Can See Your Voice".
Astro was the biggest formats buyer in Malaysia by volume, accounting for eight of the 10 adaptations in 2022.
Media Prima’s TV3 bought two – music game show "I Can See Your Voice" season five from CJ ENM and reality series "Master in the House Malaysia" from SBS Korea.
Malaysia continues to pile into Korean entertainment, riding the boom with adaptations of five titles from Korea in 2022. MBC and SBS Korea both hold the lion’s share of Malaysia’s formats market in 2022, with two titles each.
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